How to Set Clear, Sustainable Goals for Your Private Practice

Running a private practice means wearing multiple hats: clinician, business owner, marketer, operations manager, and visionary. And if we’re honest, with wearing all these hats, often goal setting to grow and sustain the business side of your private therapy practice can often become an afterthought.

However, we all know the benefit of creating goals as we enter a new year with new possibilities to impact our therapists, our clients, and grow the practice in a way that works for you, the private therapy practice owner.

The truth is, without a structure, even well thought out and intentional goals stay vague — and vague goals rarely create real movement.

That’s why we created a free Goal Setting Workbook! It’s a practical, guided resource designed to help private practice owners to gain clarity, align their goals with their values, and build a plan they can actually follow.

What This Workbook Helps You Do

This workbook walks private practice owners through a simple, effective goal-setting process:

  • Reflect on what worked and what didn’t in the past year

  • Reconnect with your practice’s mission, vision, and values

  • Identify a small number of high impact goals

  • Break goals into realistic, actionable steps

  • Create momentum without burnout!

Why Goal Setting Matters in Private Practice

Therapists are skilled at vision and care, but business growth requires planning, systems, and follow through. Structured goal setting allows your therapy practice to grow in a way that supports client outcomes, financial stability, and clinician wellbeing.

Ready to Get Started?

If you want clarity and direction in your private practice, download the free Goal Setting Workbook for therapy practice owners and start building a plan that works.

For clinicians who want support implementing their goals, PPBD partners with private practices to turn strategy into sustainable growth.

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5 Ways a Brief Consult Brings Clarity to Private Practice Owners

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10 Lessons from 10 Years in Business: What I’ve Learned Building a Thriving Therapy Practice