About

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We help private practice owners run better businesses! Private Practice by Design was created to equip practice owners with the tools they need to run efficient and compliant practices. With experience in clinical work, business operations, and compliance, our team delivers focused support to help practice owners make clear decisions, avoid costly mistakes, and build sustainable businesses.

Whether you’re refining your systems or preparing for growth, we’ll help you get there with structure, strategy, and accountability!

Meet the Team

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Alison Pidgeon, LPC – Founder and CEO

Alison Pidgeon has spent over 20 years in the mental health field, including 12 years as a Licensed Professional Counselor and nearly a decade as the CEO of Move Forward Counseling. She brings deep industry knowledge and lived experience as a group practice owner. Alison’s approach centers on practical strategies that allow owners to design a business that fits their life and goals without burnout or guesswork.

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Dr. Tiana Kelly, DSocSci, MA, LPC, NCC – Compliance Officer

Dr. Tiana Kelly has worked in the counseling field since 2017 and has dedicated several years to developing and strengthening Move Forward Counseling’s compliance program. Her areas of expertise include best practices for documentation, chart auditing, policy review, as well as knowledge of HIPAA and ethical standards. With a Doctorate in Prevention Science, she brings a strategic lens to compliance, helping practices mitigate risk while maintaining a high standard of care.

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Michelle Knight, LCSW, Owner of Integrative Health Services

“Alison helped me transition from 1099 contractors to a W-2 model with full benefits, making my practice more competitive and sustainable. Her honest, practical guidance helped me grow my team and focus on what I do best.”

Karen Gallagher, LMSW, President/CEO, The Wellness Institute of MI

“Alison walked alongside me during a major shift to a W-2 model, sharing her experience and helping me build a healthier company. Her mentorship has shaped my leadership and strengthened every part of my practice.”

Ready to turn your vision into something scalable and sustainable? Get Started Today.

Ready to turn your vision into something scalable and sustainable? Get Started Today.